Our first idea was way back in the late '90s, where our dream was to build an universally accessed online community to help people stay in contact. Our simple belief back then was that 'hey, everybody knows somebody', and that the principle would help us build a community where everyone could find and be reunited with old associates, by drilling through the people they are in contact with, and their contacts and then theirs...
But we lost pace to the likes of MySpace and Facebook. But we wont be bitter. The simple fact that we know we had the idea way before these guys came about made us realise that we were thinking along the right lines. So with that, we now put our full energy into our products so that our history doesnt repeat itself on us. But our underlying drive is still there.
To provide products and services with a universal appeal that can be used by and provide benefit to the masses.
Consider it our way of helping build a good community, by doing good things.
We like to compare what we do, to ants. Where individually, despite our size (as when you think about it, us individual humans are pretty tiny in the grand scale of the universe), when we work together we create and do incredible things.
Take Wikipedia for example. Where each individual helps do a little something, to make something great.
Thats the type of thinking we adopt. Where by working towards a universally unified goal, we can help achieve and do incredible things. And our first goal. Is the environment.
Now whilst there is plenty of sceptism and debate on the subject, we have one clear thought on this subject.
Whichever way you look at it, something is not right. The extreme weather. The accelerated melting of polar caps. Frequent flash floods. Devastating hurricanes. Accellerated extinction of our rarest animals. Something just is not right.
So whether or not our modern way of living is a contributor, we think it would be good to at least be resourceful and take away the lessons of recent events be our eye-opener towards a new way of thinking.
A universal and united way of thinking.